2020-2022
Allot Ltd., a global provider of network intelligence and security solutions for Service Providers, Marketing Director. 

• Supporting B2B Customers in the deployment and launch of cyber security services

• Developed and executed content strategy to increase awareness and adoption of Allot products.

• Created Demos and UI/UX prototypes to support sales and accelerate deployment process.

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2017-2019
ZAP Group, An APAX Partners company, eCommerce & Data websites, Marketing Director

• Lead the design and launch of rest.co.il as a personalized content website, which increased traffic by over 20%.

• Responsible for product management, B2C & B2B Marketing and revenue growth.

• Managed both project managers and product managers.
   

2013-2017
Digital Marketing manager & Project Manager

• Digital Marketing Manager for Hadassah Medical, The Technion and Academic colleges.

• Lead Digital transformation processes to increase conversions and marketing agility.

• Responsible for Content Marketing, video and textual.
   

2011-2013
Embassy of Israel, Washington D.C. Director of Briefings & Events

• Lead the development and execution of diplomatic briefings and events

• Worked closely with community and business leaders, academic programs, press and media professionals.
   

2005-2011
Cellcom, an IDB Company

2011, Marketing Director Customer Relations Department

• Lead customer relations activities for 3.3 million mobile subscribers.

• Planned and executed Cellcom’s largest loyalty promotion which achieved participation of over 250,000 subscribers.

• Lead senior management (C-Level) Retention status meetings.
   

2007-2010, SOHO Marketing unit manager

• Responsible for increasing profits of the SOHO Businesses sector, the highest profit generator sector.

• Planned and executed innovative price plans to increase revenue and customer retention.

• Succeeded in meeting annual goals of revenue, profit and market share leadership for 3 consecutive years.
   

2005-2006, Private Customers Marketing Manager

• Conducted major sales promotions, planned and launched unique price plans to meet market share and revenues goals.