Deep Tech
Marketing
Translating technical innovation into clear positioning, compelling market narratives, and content that supports adoption, growth, and investment.
More than 20 years of experience across semiconductors, cybersecurity, telecom, blockchain infrastructure, and privacy-preserving technologies.
Deep Tech
Semiconductors
Led global marketing for a deeptech semiconductor company, owning positioning, go to market, and enterprise engagement end to end.
Privacy
Authored content items and technical blog series, translating advanced cryptographic concepts into clear messaging
Blockchain
Defined positioning and go to market strategy for blockchain product lines in a highly technical, emerging market.
Cybersecurity
Led B2B cybersecurity positioning and messaging across Automotive and Telecom enterprise markets.
SERVICES
Hands-on Eperience
01
Product Marketing
Positioning, messaging, and go-to-market strategy for complex technologies. From product launches and competitive differentiation to sales enablement and market narratives, product marketing creates the bridge between innovation and adoption.
02
Content Marketing
Technical storytelling that makes complex ideas accessible and credible. From thought leadership and research reports to investor and customer-facing materials, content marketing turns deep expertise into a narrative buyers and stakeholders can trust.
03
Fractional Marketing Leadership
Senior marketing ownership without the full-time overhead. From strategy and team direction to cross-functional alignment with R&D, Product, and Sales, fractional leadership brings executive marketing capability to companies at the stage they need it most.
04
GTM Strategy
Market entry and expansion built on research, positioning, and ideal customer profiles. From category creation to launch sequencing, go-to-market strategy turns a strong product into a clear path to the right customers.
05
Account Based Marketing
Focused engagement strategies for the accounts that matter most. From tailored messaging to customized materials and demos, account-based marketing aligns marketing effort directly with enterprise sales priorities and high-value opportunities.
06
Sales Enablement
Materials and tools that help sales teams sell technical products with confidence. From use cases and demos to competitive battle cards, sales enablement translates product complexity into clear, usable value for every stage of the deal.
Recent Posts
Marketing Experience
Semiconductors | Homomorphic Encryption | Blockchain
VP Marketing, Chain Reaction, 2023-2026
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Own global marketing end-to-end across privacy and blockchain product lines, including positioning, enterprise engagement, content, and industry presence.
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Defined product positioning based on market research, competitive analysis, and Ideal Customer Profiles in a highly technical and emerging domain.
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Worked closely with R&D, Product, and leadership to translate complex cryptographic and hardware concepts into clear messaging for enterprise, investor, and partner audiences.
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Led development of technical thought leadership, including the FHE Series, reports and research materials, explaining advanced cryptographic concepts to broader audiences.
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Built high-impact materials including investor decks, customer presentations, and industry reports to support enterprise engagement and funding efforts.
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Led international conferences and industry presence, representing the company in highly technical forums.
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Leveraged AI-driven tools to accelerate research, synthesize competitive insights, structure messaging frameworks, draft content, and create visual and video assets while optimizing workflows.
Cybersecurity | Automotive | Transportation
Head of Marketing, Sheelds (Arilou) 2022
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Led company positioning in a B2B cybersecurity market, defining messaging for a technical enterprise audience.
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Partnered with CEO, Product, and Sales to translate technical capabilities into clear value propositions and customer-facing materials.
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Conducted direct market research to align messaging with customer needs and product direction.
Cybersecurity | Telco
Marketing Director, Allot 2020-2022
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Supported Tier-1 telecom customers with technical sales materials, demos, and use cases, translating cybersecurity capabilities into business value.
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Worked cross-functionally with Product, R&D, and Customer Success to align positioning with customer requirements and commercial strategy.
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Used customer and performance data to refine messaging and improve engagement with enterprise buyers.
e-commerce | B2C | SMB
Marketing Director, Zap Group 2017-2019
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Led data-driven optimization of platform experience and content, improving traffic and engagement.
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Managed performance channels and used behavioral data to improve acquisition and conversion.
Campaign Management | Branding | B2C
Independent Consultant 2013-2017
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Managed and executed lead generation campaigns, driving qualified leads through hands on campaign optimization.
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Used data and research to refine messaging and improve marketing effectiveness.
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Developed positioning, messaging, and content strategies for clients.
Event Management | B2C
Director of Events, Embassy of Israel (Relocation) 2011-2013
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Led strategic briefings and high-profile events for US stakeholders
Marketing Management | Telecom | B2C
Multiple Senior Marketing Roles, Cellcom, 2005-2011
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Led Israel’s largest loyalty program (250,000+ participants); improved retention via data-driven initiatives
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Delivered 5% YoY revenue growth through new products launches and pricing plans; owned P&L