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Nice to meet you, 

I'm an accomplished marketing and strategy professional, with over 20 years experience in leading companies, addressing critical challenges and opportunities: marketing, strategy, transformation, digital, customer experience and data based management.

Looking forward to meeting you and address your business challenges, together. 

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Shirley 

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Marketing

setting goals and objectives, defining target audiences and buyer personas, creating competitive analysis, storytelling, and marketing plans

martech

change is everywhere, and marketing gains substantially by implementing technological systems and tools

content

orchestrating your content whether it is an article, a LinkedIn post, compelling services video or the latest webinar 

projects 

be it a new website, product or implementing digital transformation moves, the challenges are always present, and make our jobs interesting and challenging 

Marketing 

so, here is a brief list of what I can do for you: 

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  • get to a product/market fit 

  • clarify target audiences and create a buyer persona

  • map current and potential competitors and threats â€‹

  • develop your story and create a compelling value proposition

  • orchestrate your messages in relevant channels 

  • create a marketing plan, short or long term to achieve your goals â€‹

marketing

MARTECH

technology should not be daunting, it can be exciting

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  • introduce your company to marketing platforms and tools to promote your business

  • clarify your needs and requirements to facilitate locating the best technological solution

  • develop concise specification and requirements for required solutions 

  • ongoing project management 

martech
content

Content 

some highlights of how I can be of assistance: 

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  • develop a content strategy to best highlight your company's edge 

  • create a content plan to follow day by day and achieve your promotion and awareness goals

  • orchestrate content creators to create the right and timely melody 

  • write compelling articles, concise presentations, eloquent pitches and awesome video

Projects 

I can help with the following projects: 
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  • Gigantic projects: launching new products, implementing technological platforms, redefining strategies, developing marketing plans - you name it. 

  • small projects: launching digital campaigns, writing articles, 

    re-calibrating presentations, optimizing campaigns - there's nothing too small​

projects
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